Watch where you’re pitching
So last week I get this pitch – it’s an infographic about…actually it wouldn’t be fair to identify the person who sent it, it’s just an infographic and it concerns a technology issue. The covering note...
View ArticleA word about copyright
Something that happens to writers and speakers a lot is that people nick our stuff. They don’t mean to, they just don’t understand that if they commission something, if we speak at their event, our...
View ArticleMedia training issues: Is a ghost-written blog OK?
I was media training a great group of people in the Midlands yesterday and one of them asked about the importance of blogging. He blogged quite a lot, he said, and always made sure he wrote it. His...
View ArticleDon’t get your briefs in a twist
I had an incident recently in which I was writing for a corporate blog. I’ll change the subjects to protect the guilty. However, they wanted ideas from me, which was fine. So I emailed them to say: how...
View ArticleHow much does your Klout matter?
That’s not a typo in the headline – I’ve been looking at my Klout rating and wondering not what to do to improve it – my score of 76 is apparently respectable – but whether it matters. I opened the...
View ArticleCorporate work: the briefing’s the thing
Journalists often get asked to write on behalf of corporate businesses – we produce blogs, we ghost write articles, all sorts of stuff like that. When it goes right, it’s great. When it goes wrong it’s...
View ArticleSourcing stories – how it’s evolving
Journalism gets a lousy press sometimes. Given that we are the press this is ironic, but it’s the case. Even before it was uncovered that several of us were tapping into people’s mobile phone messages...
View ArticleCorporate writing: You want to use my name?
A colleague asked a question the other day. Like a lot of journalists he does the odd white paper and writes the odd blog post for other people; these normally go out under someone else’s name. It’s...
View ArticleDo you need a “hook”?
When I was learning journalism I was always told that a feature, news story or anything else needed a hook. It absolutely had to have something for the reader to hang it on – a reason for them to read...
View ArticleDon’t let me ask this question
When I’m writing something for the press there’s a question I ask myself after every paragraph. That question is: “Why am I telling them this?” If I can’t answer that question then I abandon the...
View ArticleDon’t get your briefs in a twist
I had an incident recently in which I was writing for a corporate blog. I’ll change the subjects to protect the guilty. However, they wanted ideas from me, which was fine. So I emailed themContinue...
View ArticleHow much does your Klout matter?
That’s not a typo in the headline – I’ve been looking at my Klout rating and wondering not what to do to improve it – my score of 76 is apparently respectable – but whether itContinue reading The post...
View ArticleCorporate work: the briefing’s the thing
Journalists can thrive on corporate contracts but the relationship can break down - so where does it go wrong? The post Corporate work: the briefing’s the thing appeared first on Guy Clapperton.
View ArticleSourcing stories – how it’s evolving
Journalism gets a lousy press sometimes. Given that we are the press this is ironic, but it’s the case. Even before it was uncovered that several of us were tapping into people’s mobile phone messages...
View ArticleCorporate writing: You want to use my name?
A colleague asked a question the other day. Like a lot of journalists he does the odd white paper and writes the odd blog post for other people; these normally go out under someone else’sContinue...
View ArticleDo you need a “hook”?
When I was learning journalism I was always told that a feature, news story or anything else needed a hook. It absolutely had to have something for the reader to hang it on – aContinue reading The post...
View ArticleDon’t let me ask this question
When I’m writing something for the press there’s a question I ask myself after every paragraph. That question is: “Why am I telling them this?” If I can’t answer that question then I abandon...
View ArticleDon’t get your briefs in a twist
I had an incident recently in which I was writing for a corporate blog. I’ll change the subjects to protect the guilty. However, they wanted ideas from me, which was fine. So I emailed them to say: how...
View ArticleHow much does your Klout matter?
That’s not a typo in the headline – I’ve been looking at my Klout rating and wondering not what to do to improve it – my score of 76 is apparently respectable – but whether it matters. I opened the...
View ArticleCorporate work: the briefing’s the thing
Journalists can thrive on corporate contracts but the relationship can break down - so where does it go wrong? The post Corporate work: the briefing’s the thing appeared first on Media training and...
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